Kzoom Values: An Entrepreneurial Spirit, Telling Your Business Story
Kzoom Values: An Entrepreneurial Spirit, Telling Your Business Story Kzoom is BIG on supporting someone’s Entrepreneurial Spirit. We have worked with many businesses, non-profit organizations, and corporations, (new and long-standing) in the Kalamazoo community over the past 20 years to help them tell their business story. Over time we’ve realized that no matter the industry, […]
5 Reasons Why Your Business Needs A Digital Marketing Agency To Succeed
5 Reasons Why Your Business Needs A Digital Marketing Agency To Succeed What is Digital Marketing and why is it important? Digital marketing is a must-have for businesses that want to stay competitive in today’s market. As the world grows increasingly digital, traditional forms of marketing just won’t cut it. That’s why working with a […]
How To Develop A Marketing Budget
How To Develop A Marketing Budget In an era of growth and uncertainty, it’s crucial to develop a marketing budget to preserve your company’s bottom line. Across all industries, companies are spending between 6% and 10% of their overall revenue on marketing activities. Of course, this varies widely depending on many factors including industry, company […]
5 Reasons Why Your Business Needs to Invest in Video Content for Social Media
5 Reasons Why Your Business Needs to Invest in Video Content for Social Media You know the feeling… …right when you master social media, they change the mysterious algorithm again! If you’re the person running your business’s social media platforms, this can be a frightening experience. Now that video has taken social media by storm, […]
Recruitment Videos: A Strategy That Works
Recruitment Strategies That Work: Video First things first: Telling a story Recruitment videos allow you to tell your brand’s story in an easily digestible and enjoyable way because of its visual appeal. It is an important component of any recruitment or marketing strategy since engagement rates are unrivaled compared to other content formats. Companies who […]
April Fool’s Day Marketing Campaign
April Fool’s Day 2022 April Fool’s Day Marketing is Nothing New. Since the advent of social media, companies have used this often-forgotten holiday to drum up buzz by creating awareness through their social channels and driving online traffic to their websites. My favorite thing about April Fool’s Day marketing is the sheer amount of creativity […]
