Recruitment Strategies That Work: Video

Kzoom 2022

Recruitment Strategies That Work: Video First thing’s first: Telling a story Video allows you to tell your brand’s story in an easily digestible and enjoyable way because of its visual appeal. It is an important component of any recruitment or marketing strategy since engagement rates are unrivaled compared to other content formats. Companies who utilize […]

April Fool’s Day Marketing Campaign

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April Fool’s Day 2022 April Fool’s Day Marketing is Nothing New. Since the advent of social media, companies have used this often-forgotten holiday to drum up buzz by creating awareness through their social channels and driving online traffic to their websites. My favorite thing about April Fool’s Day marketing is the sheer amount of creativity […]

Video Production Frequently Asked Questions

Kzoom Video Production Kalamazoo | Stryker

Video Production Frequently Asked Questions As professional producers of videos for nearly two decades, we get asked a lot of the same questions. Here are some of the most popular questions we hear from a video production standpoint. How much does it cost to make a video? This is a million-dollar question! Videos come in […]

Videos That Tell A Story: Makers’ Mart

Videos that tell a story | Kzoom Blog

The team at Kzoom has been proud partners of Southwest Michigan First to support the Makers’ Mart competition because having an entrepreneurial mindset is one of our key core values.