Corporate storytelling is a proven way to portray the indescribable qualities that define your business. When you’re attempting to communicate your business’ personality, it can be a challenge to put your thoughts into words. It’s not always easy to tell people who you are outside of the products you offer.
But, through storytelling, you can show them.
You can’t talk about storytelling in advertising without mentioning Apple’s award-winning ‘1984’ ad. Or the dog burying a bone in the ad for Travelers Insurance. Since the dawn of time, good stories are how humans have shared their experiences. We’ve told tales around campfires. We’ve watched movies in crowded theaters. And, today, we engage with corporate videos on YouTube.
If you want people to talk about your company, you need to stop making commercials and start telling stories.
Recently, one of our videographers sat down to discuss the importance of storytelling in corporate marketing. And, while he didn’t vote for Crank 2: High Voltage in our April Anarchy movie bracket, we still think he made some pretty valid points.
In Mike’s words, when you’re trying to portray who your business is or give more difficult descriptions of things, people are always going to gravitate towards stories. Corporate storytelling can help you get into the essence of who you are. Also, it can tell the audience why you do what you do and how you do what you do.
When it comes to telling your brand’s stories, you’ve got a lot of options. From traditional print marketing to long-term Internet marketing strategies, you have room to tell your business’ story exactly how you want.
In our video, we mentioned Duolingo’s TikTok efforts and Subaru’s television ads. But, no matter your goals, scope, or audience, stories are a proven way to stretch your marketing budget. You don’t need millions of dollars. You don’t need big-name actors or complex sets. You just need honesty.
At Kzoom, we excel at helping our clients engage with their audience. We pride ourselves on our ability to get people to participate in our clients’ stories in real, authentic ways. And, as Kalamazoo’s premier source for high-quality video production, we’re armed with the tools – and capabilities – necessary to plan, plot, and create compelling stories.
So, if you’re struggling to tell your company’s story, reach out to us today. Our team will be more than happy to work with you to identify your unique selling points, translate them into powerful marketing pieces, and share your story with the world.
Kiah is a passionate marketer. She is a social media wizard who loves staying on top of current trends and creating intriguing content.
In her free time she loves digital painting, reading fantasy novels and spending time in the woods with her dog, Luna.