If you’ve been shopping for a new website, you’ve probably discovered how difficult it is to get a straight answer about prices. How much time have you wasted just trying to get a total price? At Kzoom, we believe in transparent pricing, so we’ve built this free website cost calculator.
To use our web design calculator, you’ll need to provide us with a bit of information. But, don’t panic, we’re not going to ask for your email, phone number, or contact info. Nothing bugs us more than answering a page full of questions, hitting submit, and finding out that the quote’s going to be emailed to us. So, rest easy, everything you need is right here on this page.
While you’re using the calculator, if you have any questions, you can read the remainder of this article for more details. We’ve tried to be super clear in our descriptions of what does and does not impact your total cost, but we’ve inevitably missed something. So, if you run into a question you can’t answer, feel free to contact us, we’d love to hear from you!
Our website cost calculator is designed to provide an instant quote, but you should bear in mind that it’s only an estimate. And, while we know we aren’t the cheapest agency on the market, we also know we’re not the most expensive. So, we hope that you’ll reach out to us to discuss your quote, learn about our company, and let us pitch ourselves for your website project.
Estimated Cost: $12,000
Okay, well, now that you’ve got your website cost estimate, it’s worth saying: no two projects are the same. Any number of add-ons, special requests, or additional features could affect your total price. It’s not an exact science. And, depending on your business’ needs, a number of variables could cause your estimate to go up or down.
Good development work takes time, and a shorter project cycle can impact the total cost of your new website. So, if you want an accurate quote, you’ll need to tell your design team how quickly you expect your site to be finished.
Our web design calculator doesn’t take complex coding into account. And, really, you’re unlikely to find an online cost calculator that does. What we can do, however, is give an estimate of how various requests have historically affected the price of our websites.
In general, a template website costs far less than a fully custom website. Of course, the tradeoff is that your aesthetic options are limited by the template’s design. So, if on-point branding is key to your business, then custom web design is the only option.
With a custom website, you can carefully curate an engaging user experience. From start to finish, you have complete control over every visitor’s journey. And, if you aim to turn potential clients into new customers, you need to fine tune that journey.
Surprisingly, something as basic as color can be 90% of the reason a customer buys something, clicks somewhere, or fills out a form. Did you know that red buttons often generate more clicks? Or that increasing your website’s font size can increase your click-through rate by over 20%? By building a custom website, you have full control over these tiny, all-important details.
Nothing sets a website apart like high-quality photography. As a way to build trust and establish credibility, showing your actual employees and your actual location is crucial. Real photos don’t just prove that your business exists, they prove that you’re proud of it.
Note the branded T-shirt, local customer, and an actual employee.
We’re not entirely sure how that hard hat is connected to her head.
You’re encouraged to provide your own images, of course, but if you want to add a professional shoot to your project, you can. During your web project, we can schedule employee headshots, product images, aerial photography, and more. Depending on the duration of your shoot and the number of photos you need, professional photography usually ranges from $1,000 to $1,500.
Our website design cost calculator is built to give you a rough estimate of your project’s cost. As we’ve said, though, every project is different. But, some of these differences can be factored into your estimate. Ultimately, your total cost depends on the scope of your project, and that scope is defined by a few relatively simple variables.
All of our estimates are based on the initial assumption of a twelve-page website. We know from experience that twelve pages is adequate for most small businesses. Giving you plenty of space to fully describe your company, your mission, and your offerings, twelve pages is the sweet spot.
But, maybe you don’t need that many pages. In that case, your website cost will be reduced. Or, maybe you need extra pages, which can raise the cost. Typically, adding or removing pages will alter the total price by $500 to $700 per page. So, if you’re on a budget, a six-page website may only cost you $8,700. However, if your site requires 25 pages, it could run you $19,150.
It should be noted, though, that repeated content elements, such as products or employee bios, aren’t always considered a page. For the purposes of our cost calculator, you should only factor in one-off, standalone pages that are uniquely designed.
Because it’s widely supported, Kzoom utilizes WordPress for all of its web design projects. As of this writing, 43.5% of the web uses WordPress. With that level of adoption, you can get years of mileage out of your site. And, even better, you can be confident that third parties will continue to produce high-quality plugins you can use to improve your visitors’ experiences.
So, when it comes to design cost, it’s going to be most economical to create your website on the platform our developers are familiar with. Now, we can build in Drupal, Shopify, and Wix, but it’s not our focus. We don’t love it, and it’s harder. Naturally, those challenges command a premium.
By and large, our website cost calculator includes the cost of standard, non-custom functionality.
We’re not aiming to nickel and dime new customers by charging them extra for every plugin, so your total price only goes up if we have to actually program a solution from scratch.
If you plan to sell products online, you’ll need to add e-commerce functionality to your site. Most of the time, we use WooCommerce to manage your products, accept payments, and handle the shopping cart. As a free WordPress plugin, WooCommerce is a great, low-cost option that gives you full ownership of your online shop.
For bigger stores, we occasionally recommend BigCommerce. And, for smaller, boutique stores where simplicity is paramount, we might use Shopify. But, nearly every e-commerce website we have built uses WooCommerce, so our pricing is based on that assumption.
Beyond the standard features, there are more intricate features that our website price calculator takes into account. If you need to store personalized user data, include database integration, or sync inventory management systems, Kzoom’s development team can create a custom website that’s tailored to your unique situation.
You know, they say content is king but, really, on the Internet data is king. Every blog post you write, every sale you make, and every visitor you log is data. And, somehow, all of that data needs to be stored, sorted, and summarized.
On information-heavy sites, database integration is important because it helps you visualize the data you’ve collected. Good integration can help you to sift, sort, and make sense of visitor data, form submissions, poll results, order histories, user profiles, job listings, appointment schedules, product info, and online learning courses.
Our website cost calculator obviously can’t account for every possible database integration, but it can modify the total cost if you have a general idea of what your web design will need.
If you plan to process financial information or store personalized user data, you’ll need a secure web design. You’ll want regular backups, an SSL certificate, a variety of security plugins, strong authentication, and website maintenance to ensure all of your software is up to date.
Fortunately, these add-ons don’t usually have an effect on the upfront cost of your website. But, they can increase the ongoing cost of maintaining your website. For example, Kzoom’s hosting, which includes daily backups, costs $30 to $50 per month. Then, depending on the type of SSL certificate you opt for, you can expect to pay an additional $50 to $500 per year.
Another factor that won’t directly affect your initial website cost is the inclusion of ongoing digital marketing efforts. To achieve their goals, 90% of marketers use blogs, 91% use video, and 64% use some form of marketing automation. And, while these efforts don’t affect your price, it’s best to build your website with them in mind.
For example, if you intend to send regular email newsletters or invest in Google Ads, you should build dedicated landing pages for those campaigns. And, of course, if you want to write blogs or articles, your website will need a page to display them. So, your digital marketing strategies may not directly impact your total cost, but they could increase the number of pages you need.
Every custom website design Kzoom produces adheres to SEO best practices, such as targeted title tags, conversion-focused meta descriptions, relevant URLs, and optimized text content. But, if you want to go a step further to boost your position in search results, we can help.
If our website cost calculator has given you a bit of a scare, don’t fret, there are some things you can do to reduce your web design cost. Now, obviously, reducing the cost of your project usually means having fewer pages, add-ons, or bells and whistles.
Your business is always growing, so your website is never really done. It’s easy to think that you need everything at launch. But, in reality, it’s often better to launch quickly, launch minimally, and develop your site’s library of content over time.
One of the easiest ways to reduce the cost of a website is to reduce the number of pages it has. As a ballpark estimate, every page you eliminate will lower your total price by $500 to $700. But, even if you decide to cut some pages, Kzoom can always plan on adding them in the future.
When launching a new website, you can’t let perfect be the enemy of good. Sure, it’d be nice if it had a custom video banner, a store with thousands of products, professional photography, and a library of informative case studies. But, time is money, and your website project can probably be pared down to cut costs.
Writing text content for a website can take a lot of time. Hiring an agency to write your content is very convenient, but it requires a third-party to research your business, write about it, and revise it based on your feedback. Since it can take a copywriter days to complete your site’s text, it can be a costly process. So, by writing your own content, you can save $50 to $100 per page.
As a bonus, you’re the world’s foremost expert on how your business operates, so is anyone out there more qualified to talk about it? If you write your own website content, your site’s words can be laser targeted in a way that only you can achieve.
So, how much does a new website cost? Now that you’ve used our web design price calculator, you know roughly how much it would cost to have Kzoom build your site. As Kalamazoo’s most creative web design team, we have decades of experience building high-quality, engaging sites that will help you convert visitors into customers.
If you’re interested, contact us now to schedule a free website audit. During your audit, you’ll get free advice you can follow to improve your online presence. Best of all, you’ll get a no-obligation web design estimate that’ll tell you exactly how much it’ll cost to create the website you want.
Matt loves all-day cooking projects, holding one-sided conversations with his cat, and writing unreasonably large D&D campaigns. A fan of horror movies, he may have Kalamazoo’s largest (and only) collection of Laserdiscs.
Matt brings 20 years of SEO, digital marketing, and copywriting experience to Kzoom, so you may be seeing him around on your next website project!
