Welcome MI SHRM!

How video can support HR initiatives

What impact can video have on the success of your entire company?

See what some of our clients say about it.

Employee Retention

Kzoom has been assisting companies across West Michigan with HR related videos since 2003.  With the current labor crisis and ongoing challenges, Kzoom is ready to assist you with your recruiting needs by creating a company culture video and job-specific advertisements that show potential employees an inside look at your culture, and their job responsibilities.   Here’s an example from one of our clients PRAB & Hapman.

Job Specific Recruitment

When it comes to Job-specific recruitment, this can be a powerful tool to use from your website to social media, to targeted ads.  See what Schupan and Sons created in this job-specific recruitment video.

Company-wide Vision Roll-out

In addition to modeling good communication to potential employees, Schupan and Sons also used their video to share company-wide vision to all employees.

Onboarding

Once employees are brought into a company, it’s possible to create longer form video from the same shoot for onboarding.  See what Devisser Landscape created to assist with their ongoing need in the seasonal landscaping business.

Marketing

In addition to capturing your company culture, using it to attract great new qualified employees, and training them within the company, we have also seen great success for companies who take this quality footage and put it to use for their marketing.

 

Here’s a case study of how Omni Community Credit Union did this very thing.  Footage was taken at their annual Day of Development, and then multi-purposed for an entire year across social media and advertising.

Ready to Start Your Journey?

We’d love to connect!

Read more about Kzoom’s solutions for HR here