At Kzoom, we really believe in the power of storytelling in marketing. Every business, every product, and every success is a story. We watched the story of Facebook unfold in The Social Network. Phil Knight, the founder of Nike, told his story in Shoe Dog. And, of course, who could forget the story of Chev Chelios, a former hitman who survived falling from a helicopter only to be outfitted with a faulty artificial heart in Crank 2: High Voltage?
In the past, we’ve discussed using storytelling to connect with your company’s audience. Stories are a great way to leverage the power of a common language. When you frame your marketing campaigns as stories, you’re utilizing a grammar that people are inherently familiar with. Recently, we launched the third in our series of podcasts. This one, titled, ‘Why Do Stories Matter in Marketing?’ focuses on – you guessed it – storytelling!
Kiah: So, we’re starting off with a huge topic at Kzoom: storytelling. Using stories in your marketing is basically just marketing. So, obviously, that’s what we’re going to start with today. Basically, that begins with building a campaign. The word campaign in marketing is scary because it often makes people think they need to have, like, a year’s worth of planning.
Kiah: And, well, I don’t agree. I think a campaign could be a month. It could be two weeks. A campaign is just a plan you create to tell your story.
Kiah: First, you define your base. You determine what you’re talking about. You figure out who you’re talking to. Then, you need to let them see themselves in the story. What are they going to do? How are they going to fit into your story? This is personalization. What’s their pain point? How does your company, your product, or your service address it? So, now you’ve made it possible for them to see themselves in your story, in your marketing.
Kiah: Once you find that, that’s your call to action. The ending is: you can be in this story. This can be you. Are you going to reach out and call us so that we can solve this for you?
Equipped with a wide range of capabilities, Kzoom is uniquely positioned to tell your company’s story. With a full staff of local videographers, copywriters, photographers, and web designers, we are tightly knit into the local community here in Kalamazoo. Recently, we helped a number of small startups tell their stories in Southwest Michigan First’s annual Makers’ Mart Competition.
But, no matter the size of your business, you can rest assured that our team can help you bring your story to the world. Whether you’re looking to sell more implants at your dentistry practice or you’re gearing up to launch a promotion for new HVAC equipment, we’ve got you covered. So, if you’re interested in learning more, don’t hesitate to reach out to us today to discuss your ideas!
Kiah is a passionate marketer. She is a social media wizard who loves staying on top of current trends and creating intriguing content.
In her free time she loves digital painting, reading fantasy novels and spending time in the woods with her dog, Luna.