What Full-Service Means at Downtown Kalamazoo’s Leading Agency
What Full-Service Means at Downtown Kalamazoo’s Leading Agency Marketing today isn’t simple, and it definitely isn’t a one-size-fits-all term like it used to be. From website design and video production to managing SEO, social media, and content – every part of marketing has its own set of rules. And when you’re growing a business, trying […]
How to Choose the Right Marketing Agency for Your Business
How to Choose the Right Marketing Agency for Your Business As an owner, choosing the right marketing agency to grow your business can be challenging. If you’re not familiar with marketing, sifting through all the different services can take weeks… or months. And, of course, not all agencies are a good fit. Do you only […]
Pedal Into the Future of Non-Digital Marketing in Kalamazoo With Kzoom
Pedal Into the Future of Non-Digital Marketing With Kzoom Let’s take your marketing to the streets. At Kzoom, we consider ourselves to be trailblazers when it comes to digital marketing in Kalamazoo. For years, we’ve worked to stay ahead of the curve by offering long-term social media solutions, innovative video production, and high-performing websites. So, when […]
How Developing Core Values Impacted Kzoom’s Culture
How Developing Core Values Impacted Kzoom’s Culture At Kzoom, we’ve built our company culture by developing core values. Early on, we worked to develop core values that defined our approach: Care, Availability and Immediacy, Long-Term Focus, Entrepreneurial Mindset, and Borderline Too Much Fun. Always aiming to deliver the best digital marketing services possible, we firmly […]
The Value of TikTok for Business
Kiah discusses The Value of TikTok for Business https://www.youtube.com/watch?v=GpyMVWdqgvs Last week, Kiah, our digital marketing coordinator posted a single TikTok after the Kzoom Block Party, set to “Closing Time” by Semisonic, and it’s reaching close to 6 hours of viewing in 1 week. Check out our most recent blogs here!
Let’s Talk About How to Use Storytelling in Marketing
Let’s Talk About How to Use Storytelling in Marketing Stories are a bridge to your customers. At Kzoom, we really believe in the power of storytelling in marketing. Every business, every product, and every success is a story. We watched the story of Facebook unfold in The Social Network. Phil Knight, the founder of Nike, […]
Kzoom Values: An Entrepreneurial Spirit, Telling Your Business Story
Kzoom Values: An Entrepreneurial Spirit, Telling Your Business Story Kzoom is BIG on supporting someone’s Entrepreneurial Spirit. We have worked with many businesses, non-profit organizations, and corporations, (new and long-standing) in the Kalamazoo community over the past 20 years to help them tell their business story. Over time we’ve realized that no matter the industry, […]
5 Reasons Why Your Business Needs A Digital Marketing Agency To Succeed
5 Reasons Why Your Business Needs A Digital Marketing Agency To Succeed What is Digital Marketing and why is it important? Digital marketing is a must-have for businesses that want to stay competitive in today’s market. As the world grows increasingly digital, traditional forms of marketing just won’t cut it. That’s why working with a […]
How To Develop A Marketing Budget
How To Develop A Marketing Budget In an era of growth and uncertainty, it’s crucial to develop a marketing budget to preserve your company’s bottom line. Across all industries, companies are spending between 6% and 10% of their overall revenue on marketing activities. Of course, this varies widely depending on many factors including industry, company […]
5 Reasons Why Your Business Needs to Invest in Video Content for Social Media
5 Reasons Why Your Business Needs to Invest in Video Content for Social Media You know the feeling… …right when you master social media, they change the mysterious algorithm again! If you’re the person running your business’s social media platforms, this can be a frightening experience. Now that video has taken social media by storm, […]
