Kzoom History and How Our Experiences Shape Our Process

Kzoom History and How Our Experiences Shape Our Process Want to see how Kzoom’s humble start has shaped its growth? As we continue to celebrate Kzoom history, we sat down with Dan Martin, Kzoom’s founder, to discuss the early days of the company. It might surprise you to learn that before we were the area’s […]

Using Corporate Storytelling to Connect With Your Audience

Using Corporate Storytelling to Connect With Your Audience Why is corporate storytelling important in traditional and digital marketing? Corporate storytelling is a proven way to portray the indescribable qualities that define your business. When you’re attempting to communicate your business’ personality, it can be a challenge to put your thoughts into words. It’s not always […]

9 Ways to Improve Your B2B Website

9 Ways to Improve Your B2B Website Struggling to position your company’s website? Or underwhelmed by the number of leads that your B2B website is bringing in? If so, this post’s for you. With the level of competition out there, B2B sites need to be incredibly well tuned. It’s essential that you understand who you’re […]

Kzoom Values: An Entrepreneurial Spirit, Telling Your Business Story

Kzoom Values: An Entrepreneurial Spirit, Telling Your Business Story Kzoom is BIG on supporting someone’s Entrepreneurial Spirit. We have worked with many businesses, non-profit organizations, and corporations, (new and long-standing) in the Kalamazoo community over the past 20 years to help them tell their business story. Over time we’ve realized that no matter the industry, […]

5 Reasons Why Your Business Needs A Digital Marketing Agency To Succeed

5 Reasons Why Your Business Needs A Digital Marketing Agency To Succeed What is Digital Marketing and why is it important? Digital marketing is a must-have for businesses that want to stay competitive in today’s market. As the world grows increasingly digital, traditional forms of marketing just won’t cut it. That’s why working with a […]

Logo Design Case Study: Compassionate Yoga

CASE STUDY Compassionate Yoga Services Earlier this year our graphic design team of Liz and Josh had the opportunity to help out a local yoga studio that has locations in both Bloomfield Hills and Kalamazoo. Assisting with their logo design, this blog is about our process when we work hand-in-hand with clients on logo creation! […]

How To Develop A Marketing Budget

How To Develop A Marketing Budget In an era of growth and uncertainty, it’s crucial to develop a marketing budget to preserve your company’s bottom line. Across all industries, companies are spending between 6% and 10% of their overall revenue on marketing activities. Of course, this varies widely depending on many factors including industry, company […]

The Importance of Having an Updated Business Website

The Importance of Having an Updated Business Website How should I ensure I have an updated website? If you have a website for your business you should pat yourself on the back. Now what? Many business owners don’t know what to do next or if there are things they must do to keep their website […]

5 Reasons Why Your Business Needs to Invest in Video Content for Social Media 

5 Reasons Why Your Business Needs to Invest in Video Content for Social Media You know the feeling… …right when you master social media, they change the mysterious algorithm again! If you’re the person running your business’s social media platforms, this can be a frightening experience. Now that video has taken social media by storm, […]

Web Design Case Study: Knight Watch

CASE STUDY Knight Watch Services Over the last year, our team has collaborated with the marketing team at Knight Watch Inc. to build a new website to market their products and services in a more visually appealing way. Today, we’re proud to provide a web design case study of our work and, more importantly, our […]