9 Ways to Improve Your B2B Website
9 Ways to Improve Your B2B Website Struggling to position your company’s website? Or underwhelmed by the number of leads that your B2B website is bringing in? If so, this post’s for you. With the level of competition out there, B2B sites need to be incredibly well tuned. It’s essential that you understand who you’re […]
Kzoom Values: An Entrepreneurial Spirit, Telling Your Business Story
Kzoom Values: An Entrepreneurial Spirit, Telling Your Business Story Kzoom is BIG on supporting someone’s Entrepreneurial Spirit. We have worked with many businesses, non-profit organizations, and corporations, (new and long-standing) in the Kalamazoo community over the past 20 years to help them tell their business story. Over time we’ve realized that no matter the industry, […]
5 Reasons Why Your Business Needs A Digital Marketing Agency To Succeed
5 Reasons Why Your Business Needs A Digital Marketing Agency To Succeed What is Digital Marketing and why is it important? Digital marketing is a must-have for businesses that want to stay competitive in today’s market. As the world grows increasingly digital, traditional forms of marketing just won’t cut it. That’s why working with a […]
Logo Design Case Study: Compassionate Yoga
Earlier this year our Graphic Design team of Liz and Josh had the opportunity to help out a local Yoga studio. See our process in working with our client!
How To Develop A Marketing Budget
How To Develop A Marketing Budget In an era of growth and uncertainty, it’s crucial to develop a marketing budget to preserve your company’s bottom line. Across all industries, companies are spending between 6% and 10% of their overall revenue on marketing activities. Of course, this varies widely depending on many factors including industry, company […]
The Importance of Having an Updated Business Website
The Importance of Having an Updated Business Website How should I ensure I have an updated website? If you have a website for your business you should pat yourself on the back. Now what? Many business owners don’t know what to do next or if there are things they must do to keep their website […]
5 Reasons Why Your Business Needs to Invest in Video Content for Social Media
5 Reasons Why Your Business Needs to Invest in Video Content for Social Media You know the feeling… …right when you master social media, they change the mysterious algorithm again! If you’re the person running your business’s social media platforms, this can be a frightening experience. Now that video has taken social media by storm, […]
Web Design Case Study: Knight Watch
CASE STUDY Knight Watch Services Over the last year, our team has collaborated with the marketing team at Knight Watch Inc. to build a new website to market their products and services in a more visually appealing way. Today, we’re proud to provide a web design case study of our work and, more importantly, our […]
6 Reasons To Use Professional Photos and Video On Your Website
6 Reasons To Use Professional Photos and Video On Your Website Is your website racked with stock images? Do you have any original videos incorporated into your website design? If not, you’re falling behind the competition and missing out on vital consumer interactions! The debate between professional photos and video versus generic stock media has […]
Strategies To Keep Your Website Relevant
Strategies To Make Sure Your Website Stays Relevant Where are your customers coming from? How do they interact with your brand? There is no denying we’re in the digital age of marketing and this means it is vital your business has a strong presence online in order to stay in the minds of your audience. […]
