5 Kalamazoo SEO Tips to Get Your Company Found Online

The Kalamazoo SEO team at Kzoom looking at a lightbulb.

5 Kalamazoo SEO Tips to Get Your Company Found Online It’s probably no surprise that Kalamazoo companies need Kalamazoo SEO services. If your goal is to rank locally, you’ll want to focus on local keywords, local search volumes, and local audiences. But, as you’ve likely learned, search engine optimization can be extremely daunting. What’s the […]

Revisiting Bikers’ Rights Redux 2: Part Deux, the Sequel

Bikers' rights activist riding a bike with advertising on it.

Revisiting Bikers’ Rights Redux 2: Part Deux, the Sequel While some questioned our non-digital bicycle advertising, we’re here today to prove we’re serious. We’re serious about Kalamazoo, we’re serious about promoting our sponsors, and we’re serious about Josh on his bike. This ‘total solar eclipse’ occurred recently when three objects in orbit aligned with one […]

Dwight Schrute, Mental Health, and the Tentacles of Dawn

The team at Kzoom standing with Kate Bowler and Rainn Wilson.

A Soul Boom Moment Recently, Kzoom had the honor of filming an interview between Kate Bowler and Rainn Wilson, actor, author, and follower of the Baháʼí faith. Bowler’s podcast, Everything Happens, often features well-known individuals discussing deep, challenging issues. From self-care with comic Iliza Shlesinger to grief, loss, and hope with author Mitch Albom, Bowler’s […]

Pedal Into the Future of Non-Digital Marketing in Kalamazoo With Kzoom

Take digital marketing in Kalamazoo to the next level with bicycle marketing.

Pedal Into the Future of Non-Digital Marketing With Kzoom Let’s take your marketing to the streets. At Kzoom, we consider ourselves to be trailblazers when it comes to digital marketing in Kalamazoo. For years, we’ve worked to stay ahead of the curve by offering long-term social media solutions, innovative video production, and high-performing websites. So, when […]

It’s a Leap Day Review! A Year of Online Marketing in One Day!

An online marketing team works for Shades of Lavender.

It’s a Leap Day Retrospective! A Year of Online Marketing in a Day! They told us it couldn’t be done but, after twelve nonstop hours, the Kzoom team has delivered a full year of online marketing in one day. We filmed and edited thirteen videos, built a full year’s plan for social media, developed a […]

Should You Use Hashtags on Facebook in 2025?

Should You Use Hashtags on Facebook in 2025 Note: As of 2025, we’ve updated this post to reflect changes since its original publication. Since we manage accounts on a lot of social media platforms, we’re often asked if it’s still worth using hashtags on Facebook in 2025. In our experience as social media managers, using […]

It’s a Disaster! Kzoom Tries AI For Our Year-End Highlight

Kzoom's team of marketers reviewing the year.

It’s a Disaster! Kzoom Tries AI For Our Year-End Highlight Alright, y’all, 2023’s a wrap. Looking back, 2023 was a great year for Kzoom. We hired four new employees, traveled across the country for video shoots, and – of course – celebrated our twentieth anniversary. So, with the excitement of a new year upon us, […]

How to Choose a Kalamazoo Web Design Agency

An example of a Kalamazoo web design.

How to Choose a Kalamazoo Web Design Agency Looking for the right Kalamazoo web design company? Working with a Kalamazoo web design agency is the best way to position your website for success. Local designers understand your competition and they know what’s needed to boost your web presence. And, even better, having your website built […]

Create Better Experiences With Videobot’s Interactive Video Marketing

Create Better Experiences With Videobot’s Interactive Video Marketing In case you didn’t see it on our site, Kzoom has added interactive video marketing to its website with automated videos from Videobot. You can check it out now by visiting our homepage. Aiming to enhance accessibility and improve our site’s navigation, these videos give visitors a […]

Watch Kzoom’s Professional Logo Designer Develop an Icon

Example of Main Street Market Maker's new logo from a professional logo designer.

Watch Kzoom’s Professional Logo Designer Develop an Icon How does a professional logo designer create an engaging, effective design? If you ask a professional logo designer, they’ll tell you that a strong logo is bold, clean and deceptively simple. But, its apparent minimalism hides the fact that it requires skilled crafting, detailed intentionality, layered symbolism, […]